Minister of Sport and Arts, Jacob Kelebeng, has presented the Cinematography Bill of 2025 to Parliament, describing it as a transformative opportunity for Botswana’s creative industry. The Bill aims to establish the Botswana Film Commission, a central body that will regulate, promote, and develop the country’s film and audiovisual sector. Kelebeng emphasized that this initiative has the potential to significantly increase national economic growth while providing global visibility for Botswana’s creative talents. By introducing a professional and centralised framework, the Commission is expected to attract international productions, generate local spending, and create employment across multiple sectors, including tourism, transport, hospitality, fashion, digital services, and technical crafts. This step reflects a strategic effort to harness the economic potential of the creative sector while strengthening cultural exports.
The Minister highlighted the economic benefits of the Commission, explaining that it will have the authority to advocate for competitive tax incentives, manage a Film Development Fund, and facilitate co-productions with international partners. “With direct annual revenues estimated at P100–P150 million and wider indirect and induced economic activity projected to reach P500 million to P1 billion per year, Botswana is on a path toward a combined sector value of up to P1.5 billion annually once the ecosystem matures,” Kelebeng said. He added that the Commission will position Botswana as a credible film destination that aligns with global best practices, enhancing the country’s soft power and cultural influence. The economic impact extends beyond filmmaking, as the sector’s growth will support local businesses, technical expertise, and creative entrepreneurship. The Bill thus represents a long-term strategy for economic diversification and cultural development.
Kelebeng further noted that the Cinematography Bill of 2025 addresses the need to update and modernize outdated legislation. The existing Cinematograph Act of 1972 no longer aligns with the technological advances and global trends in film and audiovisual production. “Over the years, significant changes have taken place in the film and video industry, requiring a review and repeal of the Cinematograph Act to align with the latest developments and technological advances,” he explained. The revised Bill ensures proper regulation of productions, introduces sustainable growth strategies, and provides frameworks for effective management of the industry. By updating the legal structure, Botswana can create a transparent and predictable environment that attracts investors and fosters creative innovation.
The introduction of the Cinematography Bill 2025 signals a significant shift for Botswana’s creative economy, placing the country on the map as an emerging hub for film and audiovisual productions. The Botswana Film Commission is expected to support both local talent and international partnerships, expanding opportunities for filmmakers, artists, and technical professionals. With strategic incentives, professional oversight, and a clear development framework, the sector can generate substantial revenue while creating employment and supporting ancillary industries. The Bill demonstrates the government’s commitment to leveraging culture and creativity as drivers of economic growth, innovation, and global engagement. By fostering a professional, regulated, and sustainable film ecosystem, Botswana is preparing to compete on the international stage while nurturing its local creative community.
The Cinematography Bill 2025 ultimately provides a foundation for long-term growth, sustainability, and international recognition of Botswana’s creative sector. Minister Kelebeng’s presentation underscores the potential for economic returns, cultural influence, and sector-wide development, highlighting how legislation can serve as a catalyst for transformation. With the establishment of the Botswana Film Commission, the country is poised to attract international productions, support local talent, and build a vibrant, professionally managed creative industry. This initiative marks a decisive step toward economic diversification, enhanced global visibility, and a thriving cultural economy that benefits all stakeholders. The Bill sets the stage for Botswana to emerge as a leading destination for film production and creative excellence in Africa.
