In a groundbreaking move, the Miss Universe Botswana Organisation has announced that this year’s prestigious Miss Universe Botswana pageant will take place in Francistown, marking the first time the event will be hosted in the city.
The announcement was made today at a press conference in Francistown by the Director of Miss Universe Botswana. The highly anticipated pageant is scheduled for August 30 and will be held at the Adansonia Hotel, a premier venue that boasts a seating capacity of nearly 6,000.
Speaking at the press conference, the Director, Sekgwa, highlighted that the decision to bring the event to Francistown is a significant step toward elevating the city’s profile on both national and international stages. According to Sekgwa, hosting the pageant in Francistown aligns with broader efforts to promote the city as a vibrant hub for investment, tourism, and economic growth.
“This monumental decision is not just about changing the venue,” said Sekgwa. “It is about showcasing Francistown’s potential as a key destination within Botswana. We aim to leverage the global spotlight that the Miss Universe Botswana pageant commands to attract new opportunities and inspire further development in the region.”
The choice of Francistown reflects a deliberate strategy by the Miss Universe Botswana Organisation to expand the pageant’s reach and impact beyond the capital city, Gaborone. By doing so, the organisation hopes to foster a sense of national pride and inclusivity, while stimulating local economies through increased visitor numbers and media attention.
Preparations for the event are already underway, with local businesses and tourism operators gearing up to welcome an influx of attendees, media representatives, and dignitaries from across the country and beyond. The Adansonia Hotel is expected to provide an elegant backdrop for what promises to be a spectacular evening of beauty, talent, and cultural celebration.
As Botswana continues to position itself as a destination of choice for international events, the move to host the Miss Universe Botswana pageant in Francistown represents a bold and forward-thinking approach. It is a testament to the city’s growing appeal and the nation’s commitment to fostering inclusive growth through dynamic platforms such as the Miss Universe Botswana pageant.
