Unemployment remains one of the most pressing challenges facing Botswana, particularly among the youth. While government efforts to stimulate job creation are ongoing, entrepreneurship is emerging as a powerful solution. By starting and growing their own businesses, Batswana are not only creating employment for themselves but also contributing to their communities and the broader economy. Real-life success stories across the country highlight how entrepreneurship is helping to tackle unemployment. Here are some inspiring case studies that demonstrate the potential of this approach.
Thabo Kgari, a young entrepreneur from Maun, transformed his interest in technology into a thriving IT services business. After completing a diploma in computer science, he struggled to find formal employment. Instead of waiting, he launched Kgari Tech Solutions, offering computer repairs, software installation, and digital marketing services to local businesses.
Through dedication and self-learning, Thabo expanded his offerings to include web design and e-commerce solutions, helping small businesses improve their online presence. Today, he employs four young technicians and frequently offers internships to local youth, creating valuable work experience opportunities. His journey shows how digital entrepreneurship can address unemployment and empower others.
In Kanye, Thuto Organics is demonstrating the power of agribusiness to create jobs. Founder Naledi Mmolai started her organic vegetable farm on a small family plot. Initially supplying neighbours and local markets, her business quickly grew due to rising demand for fresh, chemical-free produce.
Naledi tapped into training opportunities offered by the Ministry of Agriculture and partnered with local restaurants and supermarkets. Her farm now employs eight full-time workers and several seasonal labourers during peak periods. Beyond employment, Naledi mentors young women interested in farming, encouraging them to explore agriculture as a viable career path.
In Gaborone, fashion designer Kabelo Mpho turned a passion for clothing into a successful enterprise. After facing repeated rejection in the formal job market, Kabelo started Mpho Couture, specialising in custom-designed garments and traditional attire.
Using social media to market his designs, Kabelo attracted a loyal client base and expanded to corporate clients and special events. Today, he employs three seamstresses and one marketing assistant. Kabelo’s story illustrates how creative industries can provide meaningful employment while preserving and promoting cultural identity.
Another remarkable example is Modisa Tours and Safaris, founded by Tshepo Moilwa in Kasane. After completing a tourism and hospitality course, Tshepo struggled to secure a permanent job in the competitive tourism industry. Drawing on his knowledge of local wildlife and heritage, he established a small tour company.
By offering personalised safari experiences and cultural tours, Tshepo built a reputation for quality service. His business now employs five local guides and collaborates with craft vendors and guesthouses, creating indirect employment opportunities. Tshepo’s case highlights how entrepreneurship in tourism can drive economic activity in rural areas.
These case studies from across Botswana show that entrepreneurship is a powerful tool in the fight against unemployment. Whether in technology, agriculture, fashion, or tourism, young Batswana are proving that with determination, creativity, and the right support, they can build successful businesses and create jobs for themselves and others.
As government agencies, financial institutions, and communities continue to promote entrepreneurship through funding, training, and mentorship, more citizens will be empowered to take this path. Solving unemployment through entrepreneurship is not just a dream—it is a growing reality that is reshaping Botswana’s economic future, one business at a time.
