The 2025 edition of the Sierra Cup Annual Tournament officially kicked off on 21 June, launched by the Commander of the Special Support Group (SSG), Senior Assistant Commissioner of Police (SACP) Lesego Phonchi. Held under the theme “A clear mind, a positive way to healthy living—kick away GBV through sports #gaining trust of the customer”, the tournament aims to fuse physical fitness with a deeper social message: ending Gender-Based Violence (GBV).
The launch began with a symbolic walk from the Maruapula SSG Base Camp to the Notwane football grounds and back, setting the tone for a tournament rooted in wellness, discipline, and community engagement.
Delivering his keynote address at the SSG grounds, SACP Phonchi called on members of the Botswana Police Service (BPS) to take a firm stand against all forms of GBV. He emphasized that the Sierra Cup should not only be seen as a sporting event, but as a proactive platform to raise awareness, share lived experiences, and create support networks within the force.
“Our duty as officers goes beyond enforcing the law—we must also set an example in addressing societal issues like GBV,” Phonchi said. “This tournament is a reminder that our physical and mental health are critical tools in the fight for justice and community safety.”
He further highlighted the importance of physical activity in law enforcement, noting that initiatives like the Sierra Cup foster not only fitness, but also camaraderie among officers and stronger connections with the communities they serve. “Engaging in football and other activities boosts morale, builds teamwork, and sharpens the resilience we need in the field,” he added.
SACP Phonchi also commended the SSG management for consistently driving the Sierra Cup since its inception, calling the event a model for combining sport with social transformation. He encouraged officers to use the opportunity to build collaborative efforts that can help eliminate GBV across Botswana.
In addition to football, the tournament incorporates vital health services. Officers have access to screenings for non-communicable diseases, including cancer, diabetes, and respiratory conditions. Phonchi urged participants to take full advantage of these health checks, underlining the importance of early detection and proactive care.
The 2025 Sierra Cup runs from 21 June to 26 July and features a total of ten teams: eight from various SSG units, one from the Transport and Telecommunications Branch (TTB), and another from Police Headquarters. Over the next five weeks, these teams will not only compete for the trophy but also engage in discussions and outreach centred on wellness and gender-based violence prevention.
As the tournament progresses, it stands as a shining example of how sport can be a powerful tool in promoting health, unity, and positive social change within the police force and beyond.
