Vee Mampeezy has opened another VEETROS store in Gaborone, marking a major milestone for a homegrown brand with global ambition. The new outlet becomes the second VEETROS store to operate on a 24 hour basis and officially opens at 11am today.
The expansion confirms VEETROS as one of Botswana’s fastest growing fast food brands. Vee has also announced that VEETROS will become the first franchise created and owned by Botswana to open internationally. This step positions the brand as a national success story moving onto the global stage.
VEETROS is more than a food business. It is the first fast food franchise fully created and owned by a Motswana. Its blue and black design reflects Botswana’s traditional Leteisi, grounding the brand in cultural identity while appealing to modern consumers. The visual identity sends a clear message of pride, ownership and local excellence.
The opening of the second 24 hour store strengthens accessibility for customers and creates more employment opportunities. It also signals confidence in the brand’s demand and operational strength within Gaborone’s competitive food market.
VEETROS carries a strong social mission. For every P1 spent, P1 is donated back to charity. This model positions the brand as a source of hope for the less fortunate and ties everyday purchases to community support. The approach aligns business growth with social impact in a practical way.
For many young people, VEETROS represents possibility. It shows that a Motswana child can build a nationally recognized brand and take it beyond borders. Vee Mampeezy has consistently framed the business as proof that persistence, discipline and belief can turn vision into reality.
As the second 24 hour VEETROS store opens its doors today, the brand stands as a dream brought to life. From local roots to international ambition, VEETROS continues to redefine what is possible for Botswana owned franchises and inspire a new generation of entrepreneurs.
