Botswana Tourism Organisation attends World Travel Market (WTM)

In an effort to contribute towards Tourism recovery and to resuscitate the United Kingdom source markets, BTO is attending WTM London from the 07th – 09th November 2022 in United Kingdom where the delegation will meet with different potential strategic partners to engage on tourism growth opportunities. BTO aims to explore areas of possible collaborations and set the tone for relations to advance tourism promotions and development.

During WTM London, the BTO will participate at the International Tourism and Investment Conference (ITIC) on the 08th and 9th November 2022. The conference will showcase Destination Botswana as its partner for the Summit, that will serve as a springboard to trigger the interest of potential participants in discovering tourism investment opportunities. The successful transition into a sustainable tourism destination has integrated social inclusion and protection of the environment, as well as its heritage in developments while ensuring a fair return for investors. To resuscitate the United Kingdom and Scandinavian Markets, BTO also hosted Travel Agents and Media to a Destination Training event on the 08th of November 2022.

World Travel Market (WTM) Portfolio comprises leading travel events, online portals, and virtual platforms across four continents. WTM London, the leading global event for the travel industry, is a three-day exhibition for the worldwide travel and tourism industry. The show facilitates business connections for the global (leisure) travel community. Senior travel industry professionals, government ministers and international media gather in London every November, generating travel industry contracts.

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