His Excellency the President, Dr. Mokgweetsi Masisi has encouraged creatives to start exporting their talents. When addressing the creatives in Palapye during the Department of Broadcasting Services (DBS) Road Show activation yesterday, President Masisi told creatives that in order to penetrate the international market they should start creating productions in African and International languages. He encouraged them to use digital media to market themselves.
President Masisi said the three BTV channels present opportunities for the creatives to create, produce and tell Botswana’s story. He added that playing of local music is another way of empowering and inspiring them. Government has taken a decision to enforce 80% quota for local artists on media platforms, with one channel purely dedicated to entertainment. President Masisi also urged consumers to support local artists by buying and paying for their services to help them have a sustainable income.
When giving the project overview, Minister for State President, Kabo Morwaeng said after suffering a huge setback during Covid-19, it is now time for creatives to work on building the economy. Minister Morwaeng said the DBS National Tour was birthed withthe aim of empowering young talented Batswana across the country, to impart skills and motivate creatives.
The roadshows started in Kanye on the 20th September 2022 and the team has completed 37 roadshows out of a target of 50. The Minister said 715 creatives had been workshopped while 345 artists have performed on stage.
The roadshows are convened in partnership with Big Dawg productions under the tutelage of Mr Thato Sikwane popularly known as Dj Fresh. Other stakeholders include Botswana Musicians Union (BOMU) and the Botswana Entertainment Promoters Association. It is held under the hashtag “Re mo tseleng”. Over 10 artists had recorded music with Dj Fresh.