President Opens 66th Zimbabwe International Trade Fair 2026 in Bulawayo With Strong Call for African Trade Integration

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The President officially opened the 66th Zimbabwe International Trade Fair 2026 in Bulawayo, a city often referred to as the City of Kings due to its deep historical and economic significance. The event brought together regional leaders, business executives, and international exhibitors who gathered to explore trade and investment opportunities. The opening ceremony set a strong tone for regional cooperation and economic transformation across Africa. In his address, the President positioned the fair as more than an exhibition, but as a platform for shaping the continent’s economic direction. He stressed that collaboration between nations is essential for long term prosperity.

During his keynote speech, the President highlighted the growing economic relationship between Botswana and Zimbabwe. He stated, “Botswana and Zimbabwe share more than a border. We share a collective vision for a prosperous, integrated Africa.” This message reinforced the importance of regional unity and stronger trade networks within Southern Africa. He also commended Zimbabwe’s economic performance, pointing to a 6.6% growth rate in 2025 and a positive outlook of 5% for 2026. He added, “The world is watching,” emphasizing that global attention is now on Africa’s economic progress and reform efforts. His remarks reflected confidence in Zimbabwe’s recovery and its increasing role in regional trade.

The President also called for a shift in how African economies operate within the global system. He urged leaders and businesses to move “from frameworks to function, from agreements to action,” stressing that policy commitments must translate into real economic outcomes. He highlighted the urgency of strengthening intra-African trade, noting that African economies must reduce dependence on external markets. Zimbabwe was identified as a key trading partner for Botswana, especially as one of its important non-diamond export destinations. He further stated, “Africa must reposition itself as a global centre of value creation, not merely a supplier of raw materials,” reinforcing the need for industrial growth and value addition across the continent.

He concluded his address by encouraging all exhibitors and participants to take full advantage of the trade fair platform. He urged businesses to build strong networks, deepen collaboration, and pursue opportunities that can unlock long term growth. The message focused on practical engagement, where ideas must turn into partnerships and partnerships into measurable economic results. The fair was positioned as a gateway for innovation, investment, and regional integration. In conclusion, the opening of the 66th Zimbabwe International Trade Fair 2026 highlighted a strong push toward African economic unity, with a clear vision of transformation driven by cooperation, trade expansion, and shared prosperity.

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