Francistown is set to take a major step in promoting local tourism. Minister of Environment and Tourism, Wynter Mmolotsi, announced during a Full Council meeting that the city will officially launch its Francistown City Tourism initiative next week. The programme aims to position Francistown as a premier destination for cultural, historical, and recreational experiences.
The initiative will focus on highlighting the city’s rich heritage, natural attractions, and growing hospitality sector. It seeks to attract both domestic and international visitors, boosting local businesses and creating new opportunities in the tourism industry. According to Minister Mmolotsi, the programme will serve as a platform to showcase Francistown’s unique identity while encouraging responsible and sustainable tourism practices.
City officials revealed that the launch will include guided tours, cultural exhibitions, and events designed to engage residents and visitors alike. Key stakeholders from the hospitality, transport, and arts sectors have been invited to participate. The initiative also plans to provide training and support for local entrepreneurs to enhance the quality of services offered to tourists.
The programme aligns with national tourism strategies aimed at diversifying Botswana’s tourism offerings beyond traditional safari and wildlife experiences. Francistown’s strategic location, infrastructure, and historical significance make it a prime candidate for tourism development. Minister Mmolotsi emphasized that the success of the initiative depends on strong collaboration between government, private sector players, and the local community.
Residents have expressed optimism about the initiative, noting that it could bring more jobs, improve infrastructure, and increase international recognition of Francistown. The launch next week is expected to include a public ceremony, media coverage, and interactive sessions to highlight the city’s attractions.
With the Francistown City Tourism initiative, the city aims to create a vibrant tourism ecosystem that celebrates culture, history, and innovation. Officials hope the programme will not only attract visitors but also foster community pride and participation, setting a benchmark for other urban tourism projects in the country.
