World Athletics Relays Gaborone 2026 held a media engagement workshop in partnership with the Botswana Investment and Trade Centre (BITC) to prepare journalists and media houses for the upcoming international event. The workshop aimed to highlight the significance of the Relays for local sporting development, tourism, and the promotion of Botswana as a destination for major events.
Speakers at the workshop emphasised the role of accurate and responsible reporting in shaping public perception of the event. They encouraged media practitioners to cover the Relays freely while ensuring information is factual, timely, and reflective of the event’s positive impact on the community and local economy.
The Local Organising Committee highlighted that World Athletics Relays Gaborone 2026 is not only a platform for international athletes but also an opportunity to develop local sports talent and inspire young athletes across the country. The committee stressed that comprehensive media coverage will increase awareness, attract tourism, and create opportunities for local businesses.
The workshop included sessions on event logistics, media protocols, and storytelling techniques, aiming to equip journalists with the tools to provide high-quality coverage. BITC representatives outlined how media engagement can support Botswana’s investment and tourism strategies, showcasing the country’s capacity to host world-class sporting events.
World Athletics Relays Gaborone 2026 promises to be a landmark event, with the media playing a crucial role in amplifying its impact. Accurate reporting will ensure that the event reaches a wide audience, promoting Botswana’s sporting excellence and tourism potential.
