The Yarona FM Fat Boy Challenge began this Monday; the station announced the return of the popular programme on Wednesday this week. The weightloss programme was launched by Yarona FM back in 2007 as one of its corporate social responsibility programmes aimed at giving back to the community.
The challenge is a three-month fat loss programme where participants are taken through a rigorous weight loss exercise routine and are expected to share their experiences with listeners as a way of educating the audience about the importance of taking care of one’s health.
Yarona FM Station Manager Kelly Ramputswa said they understand CSR as a concept where they voluntarily play a role in addressing social concerns by interaction with their stakeholders, and in this case the issue of living healthier and encouraging a healthy lifestyle. “With this year’s instalment, we engaged some of our Corporates on- air and encouraged them to join the challenge,” she said.
The first instalment of the Fat Boy Challenge was run in a “pledge to lose” set- up where pledges were made per kilogram lost by participants with monies collected after the challenge donated to underprivileged communities. The challenge in addition shifted the focus in making it a lifestyle event and making people understand the benefits of living a healthy lifestyle.
This year the Fat Boy Challenge will see a total of 30 participants who have been put in 6 teams of 5. All participants will weigh in on 3rd June 2017 with the training set to kick off on 5th June 2017 and end 31st August 2017. “Challenge support, guidance and weight loss tips will be on hand throughout the three-month period of the challenge from a pool of exceptional trainers and fitness experts who will provide the tools and education to translate healthy thoughts into action which participants can take home and make permanent lifestyle changes. The participants can look forward to a fun, energetic, inspiring experience and team camaraderie with humour,” concluded Ramputswa.