Smart Culture Campaign Against The Erosion Of National Pride

Smart Culture is a deliberate strategy to develop the core ethical and performance values that are widely affirmed across all cultures in Botswana through positive influence of smartness . The ideas, customs, and social behavior of a youth featured to their various interests by attaching smartness to their desired interests through an annual event campaign Β dubbed Smart Culture.


Smart Culture will focus on campaigning against Erosion of National Pride by guiding Batswana Youth on the importance of embracing our culture through positive aspects & declining negative actions . The influence is in an event scene where before participants undertake a marathon of 5 kilometers directed to certain location where they’ll be relaxation setting for interactions and motivational talks planned to promote “Smartness” & “Safe Fun” .

Follow your heart , desires & interests but be smart , take your brain with you , think & act wise .

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