Arsenal Sign Record Shirt Deal With Emirates
Arsenal Sign Record Shirt Deal With Emirates
Arsenal will increase their spending power from 2019 by around Β£20 million a year after agreeing a new shirt sponsorship deal with Emirates that will be worth more than Β£200 million until 2024.
As revealed last week by The Telegraph,Β Arsenal have also negotiated the freedom from next year to seek a first sleeve sponsorΒ which is expected to be worth annually between Β£5 million and Β£10 million.
The new Emirates deal in itself represents an annual uplift from the existing Β£30 million deal of about Β£10 million and will put Arsenal joint second in the Premier League with Chelsea for shirt sponsor value.
It arrives amid the club record Β£54 million transfer of Pierre-Emerick Aubameyang and Mesut Ozilβs new contract as well as ongoing talks with Aaron Ramsey and Jack Wilshere over new deals. Arsenal also want to strengthen both their central defence and midfield in the summer transfer window.
The sponsorship market is still comfortably led by Manchester United, who have a deal worth around Β£50 million annually until 2021 with Chevrolet but also a separate training ground and kit contract with Aon that is worth about Β£15 million a year. Arsenalβs new deal includes Emirates as the training kit sponsor whereas Chelsea and Liverpool, as well as United, have also generated additional income from separate training kit sponsors.
As part of the extended deal, Arsenal will also fly on Emirates’ planes for their pre-season tours including this summerβs visit to Singapore.Β Despite now benefitting handsomely from the move to EmiratesΒ Stadium and the Premier Leagueβs collective increase in broadcastΒ revenue, Arsenalβs big financial challenge is commercial amid annualΒ gaps to the two Manchester clubs that have been calculated at moreΒ than Β£100 million.
This deal will help address that situation and Arsenal will now be hoping to generate a significant uplift on their Puma kit deal, which also expires the end of theΒ 2018-19 season. Chelsea now have an annual Β£60 million Nike deal while Manchester UnitedΒ lead the field with their Β£75 million Adidas contract. NegotiationsΒ for Arsenal, however, may be complicated by how Manchester Cityβs ownΒ Nike deal β worth around Β£20 million-a-year – also expires nextΒ season.
They themselves have been linked with Puma and their successesΒ this season could prompt manufacturers to aim a bigger deal at PepΒ Guardiolaβs squad. Arsenal are pushing to widen their commercial baseand, as well as becoming the first club to partner a cryptocurrency,Β now list 26 partners on their website.